Reporting on art, fashion and intimacy, Joshua’s work includes interviews with Michèle Lamy, Julie Verhoeven and Turner Prize-shortlisted Anthea Hamilton. His writing appears in international publications like AnOther, Lampoon and Hunger.

As copywriter for Jonathan Anderson’s LOEWE, he shaped the house’s craft and visual direction into language. Now at NOTHING (R), he directs brand voice and messaging strategy for products, cultural programming and Global Brand Ambassadors like Charli xcx and Thai rapper MILLI. Across social media, press, e-commerce and OOH, he translates design-led tech for the next generation of creatives. 

Joshua published a literary zine, If These Sheets Could Talk, which was featured in Dazed. His work for Heavy Traffic has also been credited in The New York Times.

Joshua Beutum is a writer and narrative strategist.

Selected editorial

‘Anthea Hamilton: Oil makes everything slippery – soap brought the idea back to earth’ – Lampoon

‘Pol Anglada on Tom of Finland, Anonymous Johns, and Queer Eroticism’ –Lampoon

‘Michèle Lamy’s favourite Rick Owens Furniture pieces’ – AnOther

‘How private shows are changing how we consume art’ – Hunger

Selected brand

‘Charli xcx invests in Nothing’ – Vogue

‘Nothing launches ‘Club Nothing’ nightlife series with a global fund’ – Dazed

‘Nothing goes pink’ – Dezeen